Northstar Analytics
A calmer way for operations teams to find the signal in a sea of performance data.
Available for select collaborations
I’m Alex Morgan, a product designer and frontend engineer helping ambitious teams turn complex ideas into useful, memorable experiences.
8+
Years creating
28
Products launched
14
Teams partnered
Brooklyn, NY
Working globally
A little about me
I care about the work behind the work: the questions, the constraints, and the people who have to make a new thing real.
My practice spans product strategy, interaction design, and frontend craft. I move comfortably from mapping a thorny workflow to refining the tiny details that make an interface feel effortless.
Selected work
A few recent engagements across product, web, and brand.
A calmer way for operations teams to find the signal in a sea of performance data.
An editorial shopping destination that helps independent makers tell richer product stories.
A flexible editorial identity for field research, dispatches, and the people behind them.
A behavior-change app designed around consistency, reflection, and a little less pressure.
Kind words
“Alex brought a rare balance of strategic clarity and craft. Every decision felt grounded in what our customers actually needed.”
Maya Chen
VP Product, Northstar
“Our team left every working session with momentum. Alex made an intimidating redesign feel focused, collaborative, and genuinely fun.”
Jordan Lee
Founder, Glow
“The system Alex created gave us a visual point of view and the practical tools to keep publishing with confidence.”
Samira Patel
Editor, Field Notes
Let’s make something useful
Tell me where you are, where you want to go, and what is getting in the way. I’ll get back to you within two business days.